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2020.09.24

朱保全:物业的本质

发布者 : 万科物业说
分享至

FENXIANGDAOWEIXINPENGYOUQUAN

DAKAIWEIXIN,DIANJIDIBUDE“FAXIAN”,SHIYONG“SAOYISAO”JIKEJIANGWANGYEFENXIANGDAOWODEPENGYOUQUAN。

9YUE18RI,SHANGHAIGUOJIAHUIZHANZHONGXINJumpDAHUISHANG,WANKEJITUANHEHUOREN、WANKEWUYESHOUXIZHIXINGGUANZHUBAOQUANYI《WUYEDEBENZHI》WEITIZUOLEYANJIANG,CHANSHULEWUYEDEBENZHISHI“TIYEZHUHUAHAOQIAN”。

以下是9月18日演讲全文,与你分享。

9YUE25RI,ZHUBAOQUANJIANGZAIWANKEJITUANNANFANGQUYUMEITIJIAOLIUHUISHANGFENXIANG《WANKEWUYEDEBENZHI》,JINGQINGQIDAI~

WANKEJITUANHEHUOREN、WANKEWUYESHOUXIZHIXINGGUANZHUBAOQUANZAIYANJIANGXIANCHANG

冷静看行业

ZUIJINYOUYIXIEJINQIHUOLE。

ZHEISHIYINWEIWANKEWUYEDEXIANGMUYINQIDE,DANSHIXIANZAICHENGBINGDUZHISHI,ZAIZHENGGEWUYEXINGYEMANYANKAILAI。ZAIHENDUOGEXIAOQU,DAJIAXINGCHENGLESONGJINQIDEYIZHONGFENGJING,JINQISHANGMIANYOUYIJUBINGDUSHIDEHUA,JIAO“GANSHASHABUXING,SHOUQIANDIYIMING”。CHULEZHEIZHONGSHIQINGZHIHOU,GEZHONGGEYANGDEJIANYI,QIZHONGZUILIXINGDEJIANYIJIUSHIQUGAOTAMEN、SUOPEI,YAOYONGFALVDESHOUDUAN。

ZHEIHUASHUODEMEICUO,DANSHIBEIHOUSHIJISHANGSHIDAJIADUIWUYEGUANLIDAODISHISHENMEBUTAIDONG。BINGBUSHISHUOSONGJINQIZHEIGERENTABUDONG,ERSHICHUANBOZHEIGEJINQIDEREN,DAJIABUTAIDONGZHEIGESHISHENME。

NEIMEHOULAIZENMEBANNI?WOMENWANKEWUYENINGBOGONGSIJIUJIZHEIGEXIAOQUDEQUANTIYEZHUXIELEYIFENGXIN,DAGAIJIUSHIQINGSHANLVSHUIJIANGHUZAIJIAN。WOMENQIDONGLETUICHUZHEIGEXIAOQUDEFUWU,ZHEIGEJINQICHUANBODEHENKUAI,DANSHIYIZHIMEIYOUSHANGRESOU,ZHEIFENGXINCHULEZHIHOU,ZAIGUOQU5TIANLIBIAN,SHANGLERESOU,WEISHENMEHUISHANGRESOUNI?

YINWEITACHUXIANLEGUANDIAN,CHUXIANLENEIRONG。DANCHUNYIMIANJINQISHIMEIYOUNEIRONGDE,DAJIABATADANGCHENGYIGEYOUXI,DANSHIXINGCHENGLENEIRONGZHIHOU,YOUQISHIZAIQIANTIAN,DAGAIHAIZAIRESOUDEDI24MING,WOKANRENGRANZAICHUANBOFUMIANDEXIAOXI,DANSHIXINGCHENGLEDAJIADUIZHEIGEXINGYEDEYIGETAOLUN。

WOJUEDEZIBENSHICHANGZAICHAOZUOWUYEGUJIADETONGSHI,DAJIALENGJINGXIALAILAIKANDAIZHEIGEXINGYEDAODISHISHENME,SHIFEICHANGYOUJIAZHIDE。

刚好赶上今年疫情,这个会从年初拖延到这个时候,本来去年约定的议题是谈物业城市,到了今天,临时改变了内容,我想跟更多的朋友线上线下分享一下我对物业的认知。
那么物业到底是什么呢?

WOMENXIANKANYIZUSHUJU,SHANGSHIWUYEGONGSISHIYINGLVZHONGWEIZHICHAOGUOLE45BEI,ZHEIGEDAJIADOUZHIDAO;DANWOMENCONGWAIJIEDEERSHOUWUYESHUJUKAN,QISHIWUYEFEISHOUJIAOLVXIAOYU70%。

SUIRANSHANGSHIGONGSIDOUYUANYISHUOZIJISHI90%DUO,DANSHISHIJISHANGWOMENSHOUHUILAIGENYEWEIHUIQIANDEZHEIXIEWUYEXIANGMU,ZUIKAISHIDIYINIANDAGAIWUYEFEISHOUJIAOLVJIUSHI70%,HOULAIZHISHAOYAOSANNIANZUOYOUDESHIJIANCAINENGBATAZUOSHANGQU。

WOYIZHIWENZHEIGEDAANDAODISHISHENME?DAGAIJIUSHIWUYEGONGSISHOUTOUZIRENQIANDENENGLIYUANDAYUSHOUKEHUQIANDENENGLI。

WOMENZAIKANYIZUSHUJU:CONGSHIWUYEXINGYEDEREN90%MEINIANGUODAXUE,XIANZAILIANJIADEJINGJIRENDOUSHINIANGUODAXUEDE,DICHANXINGYE80%DAYUDAXUEBENKE,JIJINHETOUXINGYEBUNENGSHUO100%,99%DOUSHIDAXUEBENKEYISHANG,ERQIEDOUSHIMINGXIAOBIYEDE。RUGUOSHEHUIZAIJINBUDEHUA,TAYIDINGSHIZHISHIZAIJUEDINGSHIJIEDEJINBU。

NEIMEWOYEYIZHIZAIKUKUZHUIWENYIJIANSHI,DAODISHIYIQUNLAODONGZHEGANCHULELINGGAOZHISHANGLEDECHUQIANDEXINGYE?HAISHIYIQUNGAOZHISHANGTOUZIRENTOUCHULEYIGEBUWEIRENZHIDEGUSHI?

SUOYIZHEIGEGUSHIDAODISHIWUYERENDEGUSHI,HAISHITOUZIRENDEGUSHI?XIANZAIWOMENDAGAILVQISHIHAISHIKAIFASHANGDEGUSHI,SUOYIDAJIABUYAOYIWEIZHEIGEKAIFASHANGXIANZAIBEIBIANYUANCHAOYUELE,NEIBIANYUANBEICHAOYUEDESHIHOU,GANBIANYUANDERENHAISHIZHONGJIANDENEIGEWEIZHI。

物业是什么

WOZUOWUYEZHIQIANYESHIZUOKAIFASHANGDE,SHINIANQIANBIERENSHUOWOYONGTIANSHITOUZIDEFANGSHIJINRULEYIGEBUBEIKANHAODEXINGYE。WOCONGNANJINGHUISHENZHENKAISHIJIESHOUWANKEWUYE,ZAIZHEIGEQIJIANYEBUDUANQUMOSUO,WUYEDAODISHISHENME。WUYEZHEIGECI“property”,TAHUICHUXIANZAIBUTONGDEDIFANG,BIRUSHUOZAIHEISHIDEBAOGAOLI,TADENGYUZICHAN;DANSHIZAIDAJIADEYUYANLIMIAN,WUYEGUANLISHISHENMENI?“BAOAN+BAOJIE+BAOXIU+BAOLV”,JIAO“SIBAO”。YUANLAIWOMENHAIZAIYIZHIFANYIBUTONGDEYINGWENDANCI,WOMENQUNIANSHOULEDAIDELIANGXINGDEWUYEGUANLI,WOMENFAXIANZAIMEIGUODEWANGZHANSHANG,ZHEISIBAODOUSHIYIGEYINGWENDANCI,Janitor。

NEIMEWOJIUSHUOWOMENZAIZHONGGUOJIAOWUYEGUANLI,DANSHIQISHIWOMENYIZHIMEIYOUGANZHEIGE“P”SHIER,ZICHANDEZHEIJIANSHIBEILIANJIAGANLE,GANWUYEGUANLIDEFANERMEIQUGAN。DANZAIJINTIANDEZIBENSHICHANGZHEIGEDENGYUSHENMENI?FENSANDESHICHANG,SHUOZAIDANIYEMEIYOUDUODA。BAOANKEYIBAMENKAIKAI,DANSHIXIANZAILIANJIADERENYIJINGSHIDAXUESHENGLE,WOJUEDENIMIANDUIYIGEYOUYADEJINGJIREN,TAHUISHIGESHENMEZHUANGTAI?LINGWAIJIUSHIZUIHOUYIBAIMIDEFUWU,ZHEIKENENGSHIZAIGUOQUDEZHEIDUANSHIJIANDAJIAYIZHIZAITANDEHUATI。

WOZAIWANKEWUYEZUOXINYUANGONGPEIXUN,MIANXIANGSUOYOUDEXINYUANGONGWOHUIJIANGYITANGKE,ZHEITANGKEJIANGLIANGGENEIRONG,YIGEJIANGWANKEWUYEDEWENHUA,YIGEJIUJIANGZHEIYIDIAN(ZUIHOUYIBAIMIDEFUWU)。

WOXIANGJINTIANZHONGGUOJIANGDEWUYEGUANLIGENQUANQIUJIANGDEWUYEGUANLIYINGGAIHAIBUSHIYIJIANSHI。WEILELATONGZHEIGE,WOYONGYIXIEZUIJIBENDEZANMENZUOFANGDICHANXINGYEDEYIXIECIBATAJICHUANQILAI。

SHOUXIANCHENGSHIHENZHONGYAODEYIGESHUJUJIAORONGJILV,RUGUOWOMENZAINONGCUNZHANGDADE,NIKENDINGMEIYOUJIECHUGUOWUYEGUANLI,WUYEGUANLIGENRONGJILVFEICHANGXIANGGUAN,CHENGSHITAYESHISUIZHERONGJILVJUJIERCHENGDE。

NEIMEDUIYUBUDONGCHANYOULIANGGESHUXING,YIGESHIJIAOCHANQUANSHUXING,QUANSHIJIELISHISHANGYOULIANGDALIUPAI,YILEISHIDENGJIFANGZI,YILEISHIDENGJIREN。ZHONGGUOSHIDENGJIFANGZIDE,CONGMINGCHAOKAISHI,YULINTUCEJIUZAIDENGJIFANGZI。YINWEITABUHUIDONG,XIANZAIFANGDICHANDEZHEIZHONGZHANGQIXING,SUOYITAJUBEIZICHANSHUXING。LINGWAIZHEIGEFANGZI,BULUNNISHISHENMEKAISHANGCHANGDEHAISHIZHUZHAIHAISHIXIEZILOUHAISHISHENMEYANG,BUGUANZAISHENMEYANGDEXINGTAI,JIUSHILIANGJIANSHI,YIGESHIZIJIYONG,YIGESHINACHUQUZULIN。

ZHEIGEWEIDU,WOMENKEYIYONGERXIANGXIANQUKANDAI。ZAIYIKUAITUDIZHENGXIAMIANYOUDUOYEQUANHEDANYIYEQUAN,RANHOUSHIYONGHAISHIZULIN,XINGCHENGLELIANGLEIYEWU,YILEIYEWUSHIPM(Property Management),YILEIYEWUSHIFM(Facility Management),FENBIESHIWUYEGUANLIHESHESHIGUANLI。

JINTIANDAJIADUIYUZHEILIANGJIANSHIQINGBENSHENJIUSHIHUNXIAODEZHUANGTAI,SUOYIZAIGENWAIGUORENZUOGUOJIDUIHUADESHIHOU,YOUSHIJIANGZHONGGUODEWUYEGUANLI,RENJIATINGBUDONG。SUIRANTAMEIJIANGUOZHONGGUOZHEIMEDADEZHUZHAIXIAOQU,DANSHIWOJUEDEYIGEXINGYEYAOXIANGCHENGWEIYIGEDADEXINGYE,YIFANGMIANYAOYOUSHICHANG,YIFANGMIANYAOYOUGUOJITONGYONGDEYUYAN。

物业与多业权

WOJUEDEZHONGGUOZHEIYIFANGMIAN,BIRUSHUOWOMENZUODEHENDUOQIYEZONGBUDEYEWU,DAJIADOUJIAOZUOWUYE,QISHIZHEIGEBUJIAOWUYE。JINTIANZUODESHIZHENGDEYEWUDAJIAYEJIAOWUYE,QISHIZHEIYEBUJIAOWUYE。

YOULEZHEIGEQUGEZHIHOU,WOMENZAILAIKANWUYE。WOMENZHITANPM,PMYONGZUIXINGXIANGDEHUAMIAOSHU,SHISHENMENI?JIUSHISANGEHESHANGTIAOSHUI。YIGEHESHANGZHUDUDONG,YIGEXIAOQUJIUTAYIHU,TASHIBUXUYAOQINGDISANFANGGONGSIDE,QINGYIWEIGANHUODERENHUOZHESHIZIJIGANDOUKEYI。LIANGGEHESHANGZHUSHUANGPINDESHIHOU,YEKEYIBIJIAORONGYIDACHENGGONGSHI。DANSHISANGEHESHANGZAIYIKUAIER,JIUBURONGYIDACHENGGONGSHI,ZUIHOUYIBAHUOBAMIAOJISHAOLE。SUOYIWUYEGUANLIDECHUXIANJIUSHIYINWEIDUOYEQUANCHUXIANZAIYIKUAITUDISHANG,ZHEIGESHIHOU,WOJIDE80NIANDAITUIXINGDE“MENQIANSANBAO”,ZUIHOUMEIYOURENNENGZUOHAO。

DUIYUZAIYIGEJIANZHULIBIANXINGCHENGLEDUOGEYEQUANHUOZHEDUOGEZUHUDESHIHOU,ZAIGONGGONGBUWEIDIANTI、LOUDAO、DATANG、LVHUADENGDENGZHEIXIESHIQINGSHANG,XUYAOYIGEDISANFANGDERENLAITIDAJIABATAGUANQILAI。GUANLIHAODEQIANTISHISHENME?SHINIZHEISANGEHESHANGXIANDEKAIGEHUI,DAJIADACHENGGONGSHI,SHUOZANMENQINGYIGERENGUOLAIBANGZANMENDALIZHEIXIESHI,NEIQINGZHEIGERENNIDEJITAQIAN,SUOYISANGERENCOUQILAI,ZENMESUANNI?FANGJIANDADIANJIUDUOCHUDIAN,SUOYIWUYEGUANLIFEIJISUANANTAONEIJISUAN,DANSHIWUYEGONGSIDECHENGBENSHISHENMENI?TAGUANDESHITAOWAIDE。

SUOYIYOUDESHIHOUDAJIAJINGCHANGSHUO,WOZHUYIBEIRONGJILVDEHUAYUANYANGFANG,WOFU10KUAIQIANDEWUYEFEI,HAOGUI。QISHIRUGUONIZHUYIGELIANGBEIRONGJILVDEXIAOGAOCENG,NIFU5KUAIQIANDEWUYEFEI,XIANGSHOUDEFUWUSHIYUANYUANHAOYUNEI10KUAIQIANWUYEFEIDE。YINWEITADEGONGGONGKONGJIANYUANYUANDAYUSHINEIDEKONGJIAN,YEJIUSHICHENGBENKONGJIANYUANYUANDAYUFUFEIKONGJIAN。

ZHEILIMIANYOUYIXIEDAJIALIJIESHANGDEWUQU,NEIYOUZHEIXIEJIBENDEGUANXIZHIHOU,HENDUOJIYUWUYEDEMAODUNJIUKEYIJIEJUELE。

BIRUSHUOBUZHUDEFANGZIYAOBUYAOJIAOWUYEFEI,SHUOWANZHEIJUHUA,WANGYOUGUJIJIUKAISHIMALE。ZUOSHIQINGNIYAOJIANGJIUYIGEBENZHI,DUIBA?BUGUANNIZAIBUZAIJIALI,NIHUILAIDESHIHOU,ZHEIGEXIAOQUDEBAOANZAINEIZHANGANG,JIAMENQIANYILUDEDENGYAOSHILIANGDE,LUYAOSHIGANJINGDE,QISHIZHEIGENNIZHUBUZHUZAIZHEILISHIMEIYOUGUANXIDE。JIALILUANCHENGSHENMEYANGZISHIZIJIJIADESHI,ERXIAOQUDEGONGGONGBUFENSHIJISHANGSHINIHENILINJUDACHENGGONGSHIDESHIQING。

LINGWAI,JIUSHIGUANYUDIANTIRUGUOCHUSHI,DAODISHEIGAICHENGDANZEREN?YOUDESHIHOUNIKANDAJIAKAICHE,KAILE25NIANDECHE,RUGUONIDECHEJIEJINIDEPENGYOU,ZAILUSHANGRUGUOTAZHUANGLEREN,QINGWENNIZUOWEICHEZHU,NIYAOBUYAOCHENGDANZEREN?NIXUYAOCHENGDANZEREN。DANSHINIMAIFANGZIDESHIHOU,KAIFASHANGKESHIBAZHEIGEDIANTIMAIJINILE,NISHIZHEIGEDIANTIDEYEZHU,QISHIGENCHESHIYIGEDAOLI,RUGUOZHEIGEDIANTICHULESHIQING,DIYIZERENRENSHIYEZHU。

NEIMENISHIBUSHIZHENDEYIDINGYAOQUCHENGDANZHEIGEZERENNI?NEINISHIBUSHIFULEYIGEWANZHENGDEFEIYONG,BAZHEIGEZERENZHUANYIJILEZHEIGEDIANTIDEWEIBAOGONGSIHUOZHEWUYEGONGSI,SUOYITAQISHISHIZERENSHEBEIDEGUANXI,ZHEIBENSHENZHEIJIUSHIYEQUANRUHEYUZERENXIANGGUAGOUDEZUIJIBENGUANDIAN。

物业的核心能力是游说与专业

NEIMEJINTIANWOMENKANWUYEGONGSI,SHUOKAOCHAYIGEWUYEGONGSIDENENGLI,DAODIKAOCHASHENME?BAOZONG(HUAXINGZIBENJITUANDONGSHIZHANGJIANSHOUXIZHIXINGGUANBAOFAN)JIEXIALAIYAOTOUWUYELE,KETOUDEGONGSIYEMEIJIJIALE,NEINIKAOCHADEDONGXISHISHENMENI?SHI“SIBAO”MA?

BUSHI。WUYEGONGSIZUIHEXINDENENGLI,PAIZAIDIYIWEIDEQISHISHIYOUSHUOYEZHU,QICISHIBUSHIJUBEIZHUANYEZHISHI,JIANGLVHUAGONGSI、BAOJIEGONGSI、DIANTIWEIBAOGONGSIYIZHUANYENENGLIGUANHAO?SHIBUSHIJUBEIYUYEZHUDUIHUADENENGLI?ZHEIGESHIHOU,BAWUYEGONGSIXINGRONGWEIGUANJIA,JIUSHITEBIETEBIEZHUNQUEDE。GUANJIASHIGANMADE?YIFANGMIANWANCHENGZHURENJIAJIAOJINIDERENWU,LINGWAIZHURENMEIXIANGDAODEDIFANGNIDETIXINGTA。ERZHEIGESHIHOUBUGUANSHISIJIYEHAO,HAISHICHUFANGYEHAO,HAISHIYUANYIYEHAO,YAOYINIDEZHUANYEXINGQUBATAGUANHAO。

ERZHEILIBIANHAIYOUYIGEZUZHI——JIEJUEGENWUYEGONGSIDUIHUADEYEZHUWEIYUANHUI。YEWEIHUIDEHEXINQUANLISHISHENMENI?NANDAOSHISHENPIQIANMA?JINTIANTAYIJINGBIANCHENGLEYIGEQUANLIJIGOU。NEIMEWORENWEIYEWEIHUIZUIHEXINDEQUANLI,YESHIYOUSHUO,DANGENGZHONGYAODEQUANLIJIAOZUOGONGXIN。

JINTIANWOMENPINGPANYIGEYEWEIHUIZUZHIHAOYUHUAI,BINGBUSHISHUOTADUIWUYEGONGSISHENPIQUANDEZHANGWONENGLI,ERSHITASHIFOUYUANYIBAYIJIANSHIQINGQUYUQUANTIYEZHUDACHENGGONGSHI,ZHEISHIRANGZHUNGONGGONGJINGJIBIANCHENGB2BDEFEICHANGHEXINDEYIDIAN。

ZHONGGUODIYIGEYEZHUWEIYUANHUIZAIWANKEDEDIYIGEZHUZHAIXIAOQUTIANJINGHUAYUANCHANSHENG。WEISHENMEHUICHANSHENGYEZHUWEIYUANHUI?YINWEIYOU15WANDEDIANFEIFENTANBUXIAQU,MEIYOURENCHENGDANZHEIGEDIANFEI。NANDAOWUYEGONGSIYIZHICHENGDANMA?DANSHINIGENZHENGGEXIAOQUJIBAIHUYEZHUQUTANZHEIJIANSHIQING,SHIHENNANTANDE。YUSHIDANGSHIJIUZAIXIAOQULIZUZHIXINGCHENGYIGESHIJIGERENDEDAIBIAOTUAN,GENZHEISHIJIWEIDAIBIAOQUDACHENGGONGSHI,YOUZHEISHIJIWEIDAIBIAOZAIQUGENJIBAIHUYEZHUQUXINGCHENGGONGSHI,ZHEISHIYIGEYOUSHUO、GONGXINDACHENGGONGSHIDEGUOCHENG。RUGUODOUSHIANZHAOZHEIGEFANGSHIQUZOU,JINTIANDEMAODUNJIUBUZAILE。

NEIMEWEISHENMEMAODUNHUIZHEIMEDUO?WOJUEDEPAIDIYIWEIDESHIFALVFULEQUAN,《MINFADIAN》,MUQIANSHI《WUQUANFA》,SHIJISHANGFUYULEGOUFANGZHESHISHIZAIZAIDEQUANLI,NEIMENIYONGYOULEYIGEQUANLIZHIHOUZUODESHISHENME?NALEQIQUANYAOXINGQUAN,HENZHONGYAODEJIUSHIWOYAOBIAOSHUWODEQUANLI,BIAOSHIQUANLIDEFANGSHIKENENGSHI“SONGJINQI”,KENENGSHITOUSUGEGEFANGMIANDENGDENG。

DIERDIAN,YEZHUDEGETI、YEZHUDEQUNTI、YEZHUDEDAIBIAO,SANFANGZAIXINXISHANGSHIBUSHIYIZHI?YIDINGBUSHIYIZHIDE。NIYIWEINIGENYEWEIHUIDACHENGGONGSHILE,QISHIJUEDADUOSHUYEZHUDOUBUZHIDAOZHEIXIEXIAOXI,DAJIALIYISHIBUSHIYIZHINI?WOXIANGXINJINTIANJUEDADUOSHUSUIRANBEIFUQUANDEYEZHUMEN,HAISHIGESAOZIJIAMENQIANXUE,MOGUANTARENWASHANGSHUANG。RUGUOZHEIGESHIGENZIJIJIAMEIGUANXI,JINLIANGBUQUCANJIAZHEIXIERESHIDESHI。

DANSHIWUYEYOUSHIYIJIANSHENMESHI?WUYESHIJUEDADUOSHUKEHUDESHI,TABUSHIGEBIEKEHUDESHI,SUOYITAXINGCHENGLEZHEIJIZHEZHIJIANDEMAODUN。WUYEDEJICENGYUANGONG,WUYEDEJINGLIRENHEWUYEGONGSISANZHEZHIJIANSHIYIZHIDEMA?QISHIYESHIBUYIZHIDE。

WOMENJINGCHANGSHUO,WUYEGONGSILEJIEKEHU,XINXIHUAZUODEHAO,WOMENGUQIEKEYIZHEIMEQUDINGYI。ZUODEBUHAODE,YONGJIANDANDEHUAJIAOSHAOSHUGEBIEYUANGONGLEJIESHAOSHUGEBIEKEHU,QISHIZHEIJIUSHIJINIANQIANDEXIANZHUANG。DANSHIJINTIANSHIBUSHIWOMENDEZHEIXIEYEZHUZHENDEBIANCHENGLEGEZHONGYINGYONGLIMIANDEYONGHULENI?SHIBUSHICHENGWEISHUJULIUHENDERENLENI?WOJUEDEHAIBUSHI。ZHEIGESHIHOUDAJIAYOUYIGEZHENGLUN,JIUSHIWUYEZAINAERFUWU?YINWEIWUYEWEILEJUEDADUOSHUDEYEZHUQUZUOGONGZUO,ZHEIGESHIHOURUGUOSHAOSHUKEHUCHUXIANLEYIXIEXINGWEI,NEIMENIYAOBUYAOQUDONGZUONI?

KAIFASHANGZUOLEYIGETUITAISHIYANGTAI,(YEZHU)DALEYIGE(WEIZHANGDE)FANGZICHULAI,WUYEGONGSIYOUZEREN、YOUYIWUYAOQULANJIE,ZHEIGESHIHOU,GUANHAISHIBUGUANNI?GUAN,BEIMAHUILAILE;QIANGZHIGUAN,JIUSHUONIDAODISHIPURENHAISHIZHUREN,JIUDAQILAILE。DANGRANZUIHOUDEFANGSHISHIJIYIGEHONGBAOJIUZOULE。ZHEISHIYUANGONG。NEIJINGLIZENMEKANZHEIJIANSHINI?JINGLISHIGUANHAISHIBUGUANNI?SUOYIWOZUIPABIERENJIWODADIANHUA,WENWONENGBUNENGBANGNONGYIGECHEWEI,NENGBUNENGBANGBAZHUANGXIUCAILIAOSONGSHANGQU?WOSHUO,FANSHIWONENGGOUTONGYIDESHI,XIAMIANDEZHUGUANYIDINGNENGTONGYI。WODAOZHEIERLAI,WOTONGYINIKEYIBUYONGGUANWODESHISU,DANSHIDUIJIERENBUHAOSHUOZHEIGEHUA。SUOYIQIANWANBUYAOYOUZHEIXIETESHUXIANGFA,NIJIWODADIANHUA,WORUGUONENGZUO,JIUYIWEIZHEWOMORENLEYIXIANYEKEYIZHEIMEZUO。

JINTIANWOMENZAIYONGWURENJI、TUXIANGSHIBIEDENGDENGDEFANGSHIZAI“KAN”,WUYEZONGGONGSIGENYIXIANDEGUANXIFEICHANGFEICHANGWEIMIAO,YINWEIZHEIGEXINGYE,NISHUOTAHAO,TAYEBUSHINEIMEHAO,NIMEITIANDOUZAIHUAQIAN。SUOYIWOZAI2012NIANXIEGUOYIPIANWENZHANG,WOSHUOWEISHENMEWUYEGONGSI(NEIBU)GENGDUODESHITONGBAOPIPING,ERBUSHIBIAOYANG?

WUYEDEZONGGONGSIGENYIXIANZHIJIANZHEIZHONGGUANXIFEICHANGWEIMIAO。YINWEIZHEIGEXINGYENISHUOTAHAO,MEINIAN1YUE1HAO,RUGUOANCAIWUDEQUANZEFASHENGZHI,TADESHOURUYIJINGDOUDAOWEILE。DANGRANYINWEISHOUJIAOLV,XIANJINLIUBUYIDINGYOUNEIMEHAO,ZHIHOUDEMEITIANDOUZAIHUAQIAN。WEISHENMEWUYEGONGSIGENGDUODEDOUSHITONGBAOPIPINGERBUSHIBIAOYANG?YINWEINIYINIANDOUZAISHENGQIAN,NIQIANYIJINGSHOUDAOLE,SHOUDUOSHAOYIJINGDINGLE,ZHEISHIHAODE;DANSHIBUHAODESHI,YEZHINENGSHOUZHEIMEDUOLE,SHENGXIADEJIUSHIHUAQIANDESHI。

SUOYIWUYEHENZHONGYAODEYIJIANSHIJIUSHIZONGGONGSIKANHAOYIXIANGONGSIHUABUHUAQIAN,YIGEBUHUAQIANDEXIANGMUXIANCHANGYIDINGSHIYOUWENTIDE。YINWEIZHEIGESHIHOUTAGENJILIKAOHEGEFANGMIANSHIMAODUNDE,SUOYIWOMENKANDAOLEGENZHUANGXIUDECHONGTU、GENWAIMAIDECHONGTU,YEBAOKUOGENJINGJIRENZHIJIANDECHONGTU,SHEZHIYIWEIMENGANGSHOUZAIZHEILI,80NIANDAIXIANGXIANGGANGXUE,JIAO“SIJIAHUAYUAN,FEIQINGMORU”;DANSHIJINTIANQUANJINLAILE,ZHONGJIANDAODILANBULANZHEIYIDAO?ZHEISHIMIANLINDEYIGEWENTI。

机会永远存在

ZHEIXIEWUYEGONGSIDAODIHAIZHIQIANMA?

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现场问答

TIWEN:WOSHIYIJIALIETOUGONGSIDE,ZHUANMENZUODICHAN。QINGWENWANKEWUYEZAIXIYINYIXIEGAOLIANGJIDERENCAIFANGMIAN,YOUMEIYOUBIJIAODUTEDEFANGFA?

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提问:三年前有幸跟您做过一次沟通,当时有句话让我印象深刻,您认为物业的重要使命之一是“为业主实现资产的保值和增值”。这个观点现在有变化吗?
朱保全:没有任何变化。物业最核心的东西,还是客户的资产保值增值。贝壳给自己选了两个关键词:用ACN告诉所有的中介同行,它是一家网络公司;用GTV告诉所有的网络公司它的客单价最高。

ZAIWUYEXINGYE,DAJIAXIANZAIHAIZAITANPINGFANGMI,WOJUEDEYIHOUSHIBUSHIWUYEGONGSIPAIMINGKEYIYONGAUM(Asset Under Management)QUHENGLIANG,ZHEIFANGMIAN,WANKEWUYEWOGUJICHABUDUOYOU10WANYI。

HAIYOUYIGESHICOS(Customer on Service),NIFUWUDEKEHUYOUDUOSHAO,ZHEILIANGGESHUZHIJINTIANHAIHENSHAOYOUWUYEGONGSIQUTI,DAJIAHAIZAITANSHEQUDIANSHANGZHILEIDE。

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